The Art of Broadcasting

We’re proud to kick off an exciting new collaboration with Iván Tenorio, a seasoned coach and expert in the radio industry. In this exclusive series, Iván reveals the real secrets to building a successful online radio station — not with massive budgets, but with soul, strategy, and the smart use of today’s technologies.

Whether you’re just starting or looking to professionalize your setup, these posts are packed with real-world advice, actionable tips, and practical hacks to help you broadcast with purpose and presence.

Below is the presentation of the series, which will be published every Friday here on our blog at Pro.Radio, and as video podcasts on our YouTube channel. Don’t miss it.

How to Launch an Online Radio Station with AI, Soul, and a Professional Presence

Presentation of the Series
This book — or this article series, depending how you read it — was created with a clear goal: to show that launching a professional, coherent, and personality-driven online radio station is not only possible, but accessible.
But don’t expect miracle recipes or tool lists that promise to do the job for you. This is about real radio. About media. About projects that are built with thought, intention, and — most importantly — soul.
In a time of automation, synthetic voices, and platforms that promise to do everything for you, this project offers the opposite: a moment to stop and think before hitting “play”. Because a station doesn’t start when you click “broadcast”. It starts long before — when you ask yourself what you want to say, how you want to sound, and why you deserve a place on the digital dial.

How Are These Articles Organized?

Each chapter is an independent unit. You don’t need to read the previous one to understand the next. They stand on their own, designed so you can consult them individually — or read them in sequence for a more complete overview.

They all follow a consistent structure so you get something concrete every time:

• Theoretical and Reflective Section:
  We explore each topic in depth, but without empty jargon. We talk about ideas, processes, structure, and real decisions — always from professional experience and with a critical yet constructive view.
• Practical Exercise:
  Understanding is not enough — you need to take action. At the end of each chapter, you’ll find a proposed activity. Something you can apply right away, without fancy tools. Because learning by doing is still the best school.
• AI Hack:
  Artificial intelligence can be a valuable ally — if used wisely. Every chapter includes an AI Hack: a specific tip, prompt, or tool to support part of the process. AI won’t make the radio for you — but it can help you make it better, faster, and with more clarity.

Who Is This For?

For those who feel that radio is more than just a channel.
For those who dream of launching their own station but don’t know where to start.
For those already broadcasting but looking to level up professionally.
And for those who’ve never done radio — but wonder if they could, in their own way, with their voice, from home, but with a professional presence.

Because today, more than ever, the medium is in your hands.
And what you do with it… is up to you.

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Iván Tenorio is a multidisciplinary professional specializing in sound, radio, and communication, with extensive experience as a trainer, consultant, and content creator. His background blends hands-on expertise, strategic vision, and a deep passion for teaching.

He has worked on training and consulting projects for public and private institutions, universities, academies, and cultural organizations. His areas of specialization include traditional and music radio, podcasting, audio communication, and the applied use of artificial intelligence in media.

In addition to his teaching work, Iván has held executive roles in several leading national radio stations — such as Kiss FM, Hit FM, and Los 40 Principales — bringing strategic vision and experience in programming, content, and brand management.

He is the author of several technical books published by Marcombo, focused on radio production, podcasting, digital communication, and new audio storytelling — widely recognized as reference works in both academic and professional fields.

Today, through his programs “Aulas de Radio”, “Radio Online & Podcast”, and his new line of AI-based training, Iván offers a comprehensive educational approach: solid, up-to-date, and tailored to the real needs of both the educational and professional sectors.