When Your Radio Brand Splits In Two
https://www.youtube.com/watch?v=t9V3tgpit9w Why Splitting Your Radio Station Brand? If you run a serious radio station, this will feel familiar. The studio is dialed in. The hosts are sharp. The playlist flows like it should. You’ve put real work into the on-air product, and it shows. Then someone visits the website. On air, the brand sounds confident. Online, it looks unsure. It can feel like two different stations accidentally sharing the same name. That gap costs you listeners. It costs you sponsors. And the frustrating part is that it has nothing to do with your programming. It’s about the missing pieces on the site. This article walks through those missing pieces — and how to add them with a radio-specific WordPress theme like Pro Radio. Expectations Your Website Must Meet When a listener finds your station online after hearing you on […]
