What Happens After They Press Play? What 2,088 Radio Websites Taught Us
We just analyzed 2,088 websites using Pro Radio since 5 years, and found out something that surprised us. The analysis was aimed at identifying the core features that were more popular among most established radio stations, and what we found was surprisingly different from what we expected. In fact, among all of the features Pro Radio offers such as shows, podcasts, news, events, videos or similar, the one feature that was most popular among historical and biggest radio stations was none of those. What is the most important feature on a radio station website? For most stations, the obvious answer is the player. If visitors cannot listen to the broadcast easily, everything else on the website becomes less important. Our data strongly supports that idea. When we analysed 2,088 active Pro Radio websites, the player appeared on 98.6% of them. […]