The Art Of Broadcasting

How to Build a Sound Identity for Your Radio Station

 Get the Next Updates in Your Inbox A radio station isn’t just about what it plays—it’s about how it sounds over time. And that comes down to one essential (and often forgotten) element: structure. A strong, well-designed schedule doesn’t call attention to itself—but it’s felt. It keeps listeners tuned in a little longer, brings […]

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Chapter 3: Designing a Schedule That Sounds Good and Makes Sense

Structure, Rhythm and Coherence for a 24/7 Station That Doesn’t Bore or Repeat Sneak peek of this post: Get next updates in your inbox! A radio station is not just what it plays. It’s how it sounds over time. And that depends on a key word often forgotten: structure. A well-designed schedule goes unnoticed, but

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