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Transcript:
Hello dear radio lovers!
welcome to this new episode of the Pro dot Radio podcast.
Today we are talking about one of the most important factors to grow your radio station, which is branding.
I’m here to tell you exactly WHY a good website is essential for the success of YOUR radio station, where as success we measure parameters as listeners, engagement, content quality, and of course, commercial value.
So WHY a functional and modern website is so crucial for a radio station?
Well, that’s because it’s for sure the most effective tool to rapidly and steadily grow a radio over time.
And that’s because it can instantly boost brand recognition and build trust, and this trust will automatically attract better contents and loyal listeners.
Those 2 factors will gradually raise your returning traffic AND the user engagement in terms of interactions, shares, comments and buzz, which translates into a measurable increase of traffic, listeners, and global reach of the radio channel.
A website allows you to publish unlimited fresh and unique content for topics relevant to your specific niche of listeners, that they can’t find anywhere else.
This will help attract more traffic from search engines like Google and Bing, and gives you juicy contents that you can repost on your socials, driving even MORE direct clicks to your website.
This instantly attracts a selected group of followers interested in your exact type of contents.
Also, on your website you can build stunning radio shows pages with the weekly shedule, photos, events, previous episodes and related events.
Users can see what’s going on, and check when their favorite show will be online next time.
Those pages are crucial since your guests, djs and apeakers can share them on their own channels, extending the global reach to a new public, and leading to MORE quality traffic and new listeners to your radio, reinforcing your brand even more, and building day by day a POWERFUL and solid base for the radio.
But why a website? Why you can’t use a Facebook page instead?
Well, let’s bear in mind that using a Facebook fan page as a radio website comes with significant risks. You are bound by the platform’s regulations, facing potential issues such as social bans, account theft, and censorship. Everything you establish on a social platform ultimately belongs to that platform, and you could lose it at any time for various reasons.In contrast, your website is exclusively yours; third-party companies cannot take it away unless you engage in illegal activities.
The essence of a radio station lies in creating a distinctive, free, and authentic source of content that expresses what others may not.
A website is only yours, and doesn’t have to obey the rules of third party corporations, except for the laws of your country, and you’re the real owner of the success you’re building.
On top of this, let’s not forget that from a website you can also gather extremely valuable insights about your user preferences, shows performance, favorite music styles, and use this data to improve the offer and give to your listeners what they’re looking for.
At the same time, numbers and statistics are part of the economical value of your radio, and they are a powerful assets in terms of finding investors, sponsors, selling ads or raising funds. Website metrics are not only useful to provide the revenues to maintain your radio, but also to turn it into a healthy business, and perhaps, if one day you get bored, those numbers can represent a solid value that allows to sell your radio to a potential investor, because of its demonstrated reach and business potential.
But what do you need, in terms of contents, functionalities and assets to make sure your website is a perfectly tuned machine to achieve such growth?
Well, this is the topic of our next video, so if you want to hear the answer make sure to hit the subscribe button, and come back for more!
Thank you for watching, and see you soon on Pro dot Radio
